This week's guest is Scott McGillivray, Chief Strategy Officer at iQmetrix. 

Their mission has always been to create great experiences. A big part of that purpose is helping retailers deliver great customer experiences.

Scott shares the company's purpose, how it came about and what knowing that has done for iQmetrix. Why they value authenticity and what that creates in their culture. 

We explore how iQmetrix has grown and what are they keys to growing a business from 250k a year to 200 million a year.

Scott shares the iQmetrix hiring philosophy and their design philosophy, why they emphasize thought leadership, as well as the challenges of being in retail today.

It's one of my favourite conversations for ideas and insight. I hope you enjoy it too!