This week we revisit a conversation with Nicholas Webb.

Nicholas noticed a number of years ago that brands were moving toward thoughtful innovation methods to invent better human experiences.

He researched this for a number of years and it led to this book.

His bestseller, What Customer Crave, is about customer experience innovation, and the way in which we can invent beautiful experiences across touch points in both digital and non digital venues. 

Enjoy the cnversation!