This week we welcome Eric Dillon, CEO of Conexus to the podcast. 


Conexus is coming through a transformation, and Eric shares their bold new position. It's a perfect example of a brand finding a market position that is meaningful, ownable and unique to Conexus.  You'll hear how Conexus will measure success and how they have radically changed their approach—right down to how financial advisors are compensated.

Eric talks about the importance of having a clear purpose and why knowing your purpose is more important than a vision, mission and values statement.

We also talk about the new business incubator Conexus is developing, and how its amazing potential for Saskatchewan!

Eric shares the best advice he's ever received, and his lessons learned in marketing.

Enjoy the conversation!