A master and supporter of big ideas, Jim Aho shares lessons learned from a 40-year career in advertising.
Jim encourages us to dig for the big idea, really understand the power of brands, and always remember—don't take it personally.
In addition to all that advice, we talk about the challenges of bringing Waskimo back to Regina — and more importantly how creatives and marketers can take care of themselves.
Reach Jim at JimAho.ca
