This week we dig in a bit to influencer marketing and the HYPR platform. HYPR CEO Gil Eyal talks with David about influencer marketing and how it is an increasingly important part of B2C or B2B marketing programs.

Influencer marketing isn’t new, celebrity endorsements or trusted reviews have always been a part of marketing, but now the access to influencers using digital has changed how brands approach influencer marketing.

A platform, like HYPR, can help brands access influencers and measure them.

Gil shares thoughts around types of influencers you should be looking for, and whether micro or macro influencers are better.

Enjoy the conversation!