This week Melanie Deziel, founder of StoryFuel, talks with David about native and branded content.

How do you create a great story for native content? Can native content be too branded or not branded enough? What's the best way to get started in native content? Why are journalists so sought out as creators of native content? And why is transparency critical in native content?

Melanie is the founder of StoryFuel, which consults with brands looking to create, expand or optimize their branded content teams, processes, and practices. As a speaker, Melanie travels the world giving keynotes and corporate workshops that teach marketers, publishers, creators, and companies how to create the best possible brand storytelling. 

Follow Melanie on Twitter (@mdeziel) and Instagram (@meldeziel).

Learn more about StoryFuel at