Vendasta Technologies is that company in Saskatoon you've heard about but don't know what they do. Jacqueline Cook is Vice President of Growth at Vendasta, and shares not only what they do, but gives us some insight into how they do it. As she describes it, they are a B to B to B to C company. Our conversation runs from the importance of listening to customers, the effect of Vendasta's North Star on their growth and their hiring practices. We do talk about marketing as well. Enjoy the conversation!


Connect with Jacqueline on LinkedIn.