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In today’s marketing world, the notion that “content is king” has become so engrained in how we create our websites, build trust…

When what you’re advertising isn’t simple As advertisers and marketers, we love to keep things simple. Five words or less, key goals,…

A shock to the system I think it’s safe to say that 2020 has been one for the books! This global pandemic came on fast and furious, leaving us…

How advertising can help motivate social change Social marketing is one of the most important and exciting areas of work for creatives. By applying…

Podcast, Ep. 97

Lang McGilp of Insightrix joins David to talk about the Insightrix weekly research being done in Saskatchewan to monitor the stress levels and…

Podcast, Ep. 96

Kelly Doody, founder and CEO of Social School, joins David on the podcast to talk about the upcoming conference in Regina, their presence in Saskatoon…

Podcast, Ep. 95

Choosing a new brand name is one of the most important decisions you will make. Jeremy Miller shares his thoughts and his process for naming ahead of…

Podcast, Ep. 94

Leah Olson is a leader in the agriculture industry. Recently the CEO of Dot Technology Corp. and SeedMaster Manufacturing. While leading…

Podcast, Ep. 93

Dale Richardson is a Saskatchewan communicator and podcaster. Recently he launched the Saskatchewan Podcast Network, of which Lessons Learned in…

Podcast, Ep. 92

Mitch Duckler, author of The Indispensable Brand is our guest this week. Mitch's book asks you, what makes your brand indispensable? He then…

Podcast, Ep. 91

Rahul Sethi, Director of Insights with Vividata walks us through their new study, The Canadian Cannabis Study Post-legalization Usage and Opinions.…

Podcast, Ep. 90

Rebecca loves Canada and local edibles and she's passionate about helping people grow a “taste of place”. Rebecca shares her story…