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Podcast, Ep. 83

Johannes Boegershausen talks to us about his research project, Discounting Humanity: When Consumers are Price Conscious, Employees Appear Less Human.…

Podcast, Ep. 82

Is death still a taboo in advertising? Why would you even introduce death into ads? That's the central question behind a new study from marketing…

Podcast, Ep. 81

Alain Giguère, President of CROP, one of Canada's top marketing research companies drops in to talk about a deep dive he took into data…

Podcast, Ep. 80

The Gathering recognizes brands that have built amazing cultures and connections with people that go deeper than most. Every February, leading…

Podcast, Ep. 79

Denise Lee Yohn is one of the world's top brand experts. Author of What Great Brands Do and Fusion she talks with David about the common cry,…

Podcast, Ep. 78

Megan Matthews heads up Instinct Brand Equity Coaches, a consultancy created out of a frustration discovered by her father, Ted Matthews, a 30+ year…

Podcast, Ep. 77

What's the promise that a CRM delivers, what are the best practices to get into CRMs, how do CRMs work with marketing automation and when do you…

Podcast, Ep. 76

Matt Flemming, Executive Producer at Content Works which is Postmedia's content studio shares an overview of what they do. 

Podcast, Ep. 75

This week Melanie Deziel, founder of StoryFuel, talks with David about native and branded content. How do you create a great story for native…

Podcast, Ep. 74

Viveka von Rosen, the “LinkedIn Expert”, is the author of the best-selling LinkedIn Marketing: An Hour a Day and LinkedIn: 101 Ways…

Podcast, Ep. 73

The Coalition for Better Ads is working to improve the online ad experience for consumers. They've conducted extensive research and have…

Podcast, Ep. 72

Author, entrepreneur, consultant, and leader; Katrina German is our guest this week with the release of her book Action Tracking: Master Your Digital…