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Advertising, Strategy, Web, Media, Phoenix Group

In a digital landscape dominated by brand goliaths and ever-changing best practices, it’s crucial to remain both relevant and visible in the…

When the pandemic arrived and exploded back in 2020 (was it really that long ago???) we have all had to adjust and adapt to a different life at work.…

A fairly new career in the marketing field. What does that fancy title even mean? It’s interesting to think about all the new jobs that…

Advertising, Phoenix Group

“There is nothing to writing. All you do is sit down at a typewriter and bleed.” Ernest Hemingway Now, while I’ll refrain from…

Advertising, Strategy

By Jessica Bickford, Writer at Phoenix Group Blog on blog action So, it’s come to this. Blogging about blogging on the Phoenix blog. You…

Advertising, Strategy

In the spirit of reconciliation, strategic communicators need to take the time to understand what is being asked of them in this ongoing process.…

Another new platform to wrap your head around The ever-changing world of social media has done it again. The latest and greatest social platform…

The introvert experience To preface this piece, the concepts of introversion, extroversion, and even ambiversion are loose at best and driven by the…

A Quick Look Back at Social Media in 2020 2020, the year of the lockdown! And what did we do with ourselves during this down time? We turned to our…

Influencer marketing has been a popular tactic in the marketing world for many years now. It’s taken shape in different ways over the…

Oh god, not another brainstorming meeting Right?! What I’m going to call “traditional” brainstorming leaves a lot to be desired.…

What is a creative concept? Every new product or service wants to be noticed in a crowded marketspace. But if you haven’t spent the time…