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Podcast, Ep. 71

Marketing rideshare. How do Uber and Lyft attract drivers and what lessons can we learn from them about customer experience? Harry Campbell, is…

Podcast, Ep. 70

Athletes are brands — you could even argue they are small businesses. How do they market themselves? This episode we talk to CFL wide receiver…

Podcast, Ep. 69

On this episode, Adriel Michaud, VP of Marketing from ActiveDEMAND, talks with David Bellerive about marketing automation. Together they define it,…

Podcast, Ep. 68

This week we dig in a bit to influencer marketing and the HYPR platform. HYPR CEO Gil Eyal talks with David about influencer marketing and how it is…

Podcast, Ep. 67

A master and supporter of big ideas, Jim Aho shares lessons learned from a 40-year career in advertising. Jim encourages us to dig for the big idea,…

Podcast, Ep. 66

On today's episode, David talks with Jaimie Love of Social School.  Social School is exactly what it sounds like, a school dedicated to…

Podcast, Ep. 65

Deborah is a data scientist, conversion expert and the founder of GuessTheTest.com. She joins David to talk about the new site, and a wide-ranging…

Podcast, Ep. 64

Christine Thille, Sales Manager at Rock 102, joins us to talk about radio. She shares thoughts about radio's effectiveness and relevance, how…

Podcast, Ep. 59

Jon Mamela shares marketing and advertising initiatives Destination Canada is doing to attract international visitors, from influencers to Korean…

Podcast, Ep. 58

Tyson Liske is the General Manager of Trademark Homes and he joins David to talk about, among other things, the Melissa and Tyson Show. The show has…

Podcast, Ep. 57

Vitaly Pecherskiy, Co-Founder & COO of StackAdapt, joins Kevin Hayes for an in-depth conversation on native advertising.   They cover the…

Podcast, Ep. 56

On this episode, Kevin Hayes talks with Doug Lacombe, President and founder of Calgary digital agency Communicatto. Kevin and Doug talk about how…